Brainstorm & develop a unified mobile experience for school employees.
Sketch, InVision, MS Office, design sprints, sticky notes, whiteboards
Project lead, user flows, interviews, prototyping, executive presentation
After acquiring many smaller education companies, Frontline had 14 overlapping mobile experiences, each with their own branding and navigation patterns. We set out to create a single platform for mobile interaction that could address the needs of different personas and business lines.
We introduced design sprints to the company and developed four unique concepts for testing and review. We developed and launched the final product on-time and achieved a strong positive reception among school district employees, with over 65,000 monthly active users in the first six months. Our team won a Pillar Award for the successful development and launch of the mobile app on iOS & Android.
Our mobile solution had to achieve two goals:
We also had to address key technical and business concerns:
We applied a double diamond / design loop methodology for product discovery, iterative delivery, and validation. This allowed to us to brainstorm and test multiple possible solutions before committing costly engineering and operations resources.
I hosted four week-long design sprints to rapidly explore different problem areas before beginning development. For each, I invited 3-5 participants from design, product management, and engineering teams.
I facilitated each sprint through a series of design thinking exercises laid out in the book Design Sprint by Jake Knapp. At the start of each sprint, we defined a specific goal focused on one or more outcomes we wanted to achieve.
After all four sprints were completed, we presented our findings to executive leadership. Out of the four design sprints, they greenlit our proposal for a unified experience with time tracking and leave management as its MVP target area.
I was asked to lead the development team in rapidly bringing our solution to market. I worked with our engineers to establish a Kansan-based development lifecycle with a regular, three-week release cadence.
We released the first version of our mobile app on iOS on time and achieved rapid adoption, with over 68,000 monthly active users and a strong 4-star app store rating. We released our first Android version shortly thereafter and earned Frontline's Team Pillar Award for our achievement.
App Store Rating
Monthly Active Users
"I witnessed [David] build an enterprise design organization that unified the user experience across multiple business lines and bring a mobile solution to market. Both accomplishments helped lead to our acquisition in 2017."